The Canadian Country Music Association (CCMA) announced
today the introduction of the CCMA
Discovery Program. This exciting new
initiative was created by the CCMA as part of its current mandate to educate
and support Canadian country music artists in pursuit of a career in country
This new CCMA Discovery Program will
replace the traditional CCMA New Artist Showcase program effective immediately.
The CCMA Discovery Program includes the
following opportunities in 2013 for six (6) jury-selected Canadian acts:
Music Industry Discovery Week
Country Music Week Discovery Showcase
CCMA Discovery Award Program
Industry Discovery Week: The six (6) selected acts will be flown to
Toronto for a week (June 16 to 21) to discover more about the music business and
artist development through a wide range of opportunities. Plans for these five
intensive days include: industry-led information sessions, branding and media training,
media interviews, and the opportunity to perform at a private industry
Program: The CCMA will be linking
each selected act with an established Canadian act for mentorship purposes.
This program will officially start following the Music Industry Discovery Week
and continue through Country Music Week in Edmonton.
Music Week Discovery Showcase: Taking
the traditional CCMA New Artist Showcase spot on the Thursday night schedule
during Country Music Week, this three hour show will put the spotlight on the
six selected acts. With a full concert production, backed by a house band, each
act will have the opportunity to perform in front of the music industry and
Discovery Award Winner: During Country Music Week, one exceptional
CCMA Discovery Program act will be selected by an industry jury to receive the “CCMA
Discovery Award” at the CCMA Gala Dinner & Awards. The CCMA Discovery Award
winner will also receive music video funding (courtesy of CMT), an Epiphone DR
500MCE guitar (courtesy of Gibson), cash (courtesy of Galaxie), and other
industry related prizing.
Further information regarding the CCMA
Discovery Program is available online at www.ccma.org/discovery/index.cfm. The deadline
for submissions to the CCMA Discovery Program 2013 is Monday, April 22.
Canadian Country Music Association
(p) 416-947-1331 Ext: 214